Marketing Funnel
End-to-end customer journey from impression to purchase.
Full Funnel
Volume, stage conversion, drop-off
Impressions
12,400,000Conv 100.0%Drop 0.0%+3.3% vs target
Clicks
384,400Conv 3.1%Drop 96.9%+3.3% vs target
Website Sessions
312,800Conv 81.4%Drop 18.6%+2.6% vs target
Event Page Views
218,960Conv 70.0%Drop 30.0%-0.5% vs target
Seat Map Views
96,340Conv 44.0%Drop 56.0%-8.2% vs target
Add to Cart
42,180Conv 43.8%Drop 56.2%-4.1% vs target
Checkout Started
21,090Conv 50.0%Drop 50.0%-4.1% vs target
Ticket Purchase
6,842Conv 32.4%Drop 67.6%-18.2% vs target
Mobile checkout gap
Mobile generates 69% of event-page traffic but converts significantly below desktop during checkout. The largest drop occurs between checkout initiation and payment completion.
Diagnostic Alerts
- Mobile checkout completion declined 11 pp
- Seat-map exits increased 18%
- High traffic but low purchase conversion (TikTok)
- Campaign landing page mismatch on 3 campaigns
- Returning customers convert 2.1x higher than new
Desktop vs Mobile
| Device | Sessions | Event page views | Checkout starts | Purchases | Checkout completion | Revenue / session |
|---|---|---|---|---|---|---|
| Desktop | 96,800 | 68,400 | 8,920 | 3,390 | 38% | $6.20 |
| Mobile | 216,000 | 150,560 | 12,170 | 3,286 | 27% | $2.10 |