Budget Simulator

Model remaining-budget scenarios against target sell-through, ROAS floors, and channel saturation.

Inputs

Remaining budget$120K

Days until event18d

Target sell-through93%

Minimum ROAS5x

Expected ticket price

Allocation: Current vs Recommended

Percent of total budget

Recommended shift

Shift $12,000 away from TikTok. Reallocate $7,000 to high-intent search and $5,000 to Meta retargeting. Expected: +340 tickets, +$42,500 revenue, blended CPA improves 8.7%.

Incremental Tickets

+751

Incremental Revenue

+$94K

Blended CPA

$160

Blended ROAS

0.8x

Forecast Sell-Through

92%

Probability of Target

23%

Confidence Range

±105

Risk Level

Elevated

Diminishing Returns by Channel

Incremental tickets as spend increases

Scenario estimates are based on synthetic historical response curves and current performance assumptions. Recommendations require business review.